Too many businesses overlook social media marketing. Creating a brand, boosting SEO, and customer relations are afterthoughts when they should be priorities. Social media can do more for a business than most would think.
“Plain and simple, customers like their voice to be heard,” claims a study from Texas Tech University on brand loyalty. The study showed that brands who engage on social media channels have high customer loyalty.
Actively communicating with customers on social media will show your brand to be trustworthy, and customers will be more likely to invest in your goods and services, and will do so more often.
Social media helps with reputation management and brand building. Customers respond positively to an established brand, a clear aesthetic, and social media is among the best ways to craft that image.
SEO is important to any brand with an online presence, and search engines often factor social media activity into the algorithms that decide whether you’ll be on page one, or lost in the world wide web.
Many content experts also point to the cost efficiency of social media marketing as a plus. It's a wildly effective way to bring your brand to prominence, without breaking the bank.
Posting on social media also engages customers with each other both on an off line. Customers who are regularly interacting with you on social media are likely to mention your brand to friends offline, while their visible online interaction with your brand will drive their friends to your pages.
Of course, mastering social media marketing isn’t always easy. Hospitality Connections, a Rochester New York social media marketing business is a team of content experts and professional writers that can manage your brand for you. Social media is our priority, let it be your afterthought, so you can focus on your business.
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Social Media Matters: 3 Tips to Boost Success
July 1, 2016
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